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Hyundai Motor Opens 'Hyundai Future Adventure' on Roblox



Hyundai Motor Opens 'Hyundai Future Adventure' on Roblox to Showcase Vision of Tomorrow to Young Generations


  • Hyundai Motor launches interactive content on Roblox, a global immersive platform for connection and communication, following preview at CES 2024

  • The new 'Hyundai Future Adventure' engages Gen Z and Alpha in Hyundai Motor's vision of tomorrow through a fun and interactive experience

  • Users explore Hyundai Motor's innovative technologies in the robotics, EV, AAM and hydrogen fields through six jump-action challenges in the virtual world

Hyundai Motor Company today officially launched immersive content on Roblox, following an open beta showcase on January 8 as part of the company's participation at the Consumer Electronics Show (CES) 2024.

Hyundai Motor aims to engage young people in its vision of tomorrow through a fun and interactive experience on Roblox, a global popular immersive platform among Gen Z and Alpha. In the new 'Hyundai Future Adventure' metaverse, users can explore freely and interact with innovative technologies developed by Hyundai Motor.

Hyundai Future Adventure consists of six jump-action challenges themed around future mobility that will advance humanity. Users take their journey while exploring the future-themed park, which features robotics, IONIQ electric vehicles (EVs), advanced air mobility (AAM), hydrogen technology, and other transformative future technologies.

The adventure maps include the H-tech campus, an area to explore cutting-edge technology; the HTWO waterpark, powered by hydrogen; the Robotics lab, featuring a range of Hyundai robots; the Spacecraft horizon, highlighting cosmic expedition; the Botanic garden, promoting sustainable values embodied by the IONIQ lineup; and Antarctica, featuring Hyundai rescue robots.

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