![screenshot 202025 10 17 20160144]()
Hyundai Turns a Car Into a Restaurant for a One-of-a-Kind Dining Experience
Source: wersm.com
Hyundai is taking experiential marketing to a new level with "Backseat Bites," the world's first restaurant built inside a car.
or one day only, on October 22, 2025, Londoners will be invited to enjoy an intimate solo dining experience in the backseat of Hyundai's new INSTER electric model, parked right in the heart of Soho.
The activation brings to life a cultural phenomenon from South Korea known as "Honbap," the art of dining alone, a celebration of independence and self-care that's reshaping modern eating habits. According to Hyundai's own study, 66% of Brits have dined alone, and 60% are eager to try new solo experiences in the months ahead. Backseat Bites is designed precisely for this growing community of urban explorers who value peace, curiosity, and autonomy.
A restaurant on four wheels, inspired by Korean culture.
Inside the INSTER, Hyundai transforms compact design into an immersive dining set-up: seats fold into a table, panels glow with vibrant artwork by illustrator Yoy Han, and the ambient lighting shifts to create a cozy, modern Korean atmosphere.
The menu, curated by London's Chung'Dam restaurant, takes guests on a flavorful journey through Korea, from beef tartare and grilled BBQ pork to cold kimchi noodles and other reimagined classics.
"Backseat Bites isn't just a restaurant," says Ashley Andrew, President of Hyundai & Genesis UK. "It's a celebration of Korean culture and the joy of doing things your own way."
Continue reading HERE!
https://wersm.com/hyundai-turns-a-car-into-a-restaurant-for-a-one-of-a-kind-dining-experience/
Visit our website for many more details and pictures at www.ComoxValleyHyundai.com
We are a family-run, locally owned and operated dealership in the Comox Valley on Vancouver Island specializing in new and used vehicle sales, and servicing all areas of the Comox Valley including Courtenay, Comox, Campbell River, Parksville, Nanaimo, Victoria and all of Vancouver Island. Call us toll-free at 1-833-947-1259 or locally at 250-334-2441. Come visit Vancouver Island's Premier pre-owned vehicle location centrally located across from Costco at 555 Silverdale Crescent in Courtenay, BC. We have an exceptionally large and fully reconditioned inventory with a complete 155-point inspection on every vehicle! Plus, you'll find hundreds more online to choose from. We also service all makes and models with 6 service bays. Tour our welcoming facility, meet our staff and join us for a coffee!
Along with our fine line of New Hyundai cars and Used Hyundai vehicles, we market pre-owned import and domestic brands of quality Cars, Trucks, Vans, CUV's and SUV's. You name it and we will find it! Plus, we can help you get into the car or truck you need, no matter your current credit situation, without hassle or delay. Let us help you! For more than 35 years, Comox Valley Hyundai has been a trusted and respected car dealer in the Comox Valley on Vancouver Island. We are dedicated to ensuring that you go far in a used car or truck, and it starts with an exclusive inventory of quality, reliable used cars and trucks, and a financing service that can provide you with guaranteed approval, help you restore your credit, and get you the best rate possible for your needs and situation.
Comox Valley Hyundai - MVSA Certified #40577
